How to Use Google Adwords to Improve Your Site's SEO




Creating a website is only the beginning, the real game starts when it competes with others in online space.Every blogger, no matter the topic or type of blog, is looking for an edge to gain more traffic.

How can you get more traffic to your blog?

There are many ways, but one of the most successful is through the use of Search Engine Optimization (SEO). SEO is one of the top tools for better traffic, mainly because it is based on a (somewhat) scientific method.

If you can get better at SEO, you can increase traffic to your blog. And one way to get better at SEO is to use the free Keyword Tool from Google AdWords.

What is Google AdWords & its use?

Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites.

When you advertise with AdWords, you pick words or phrases (called “keywords”) that are related to your business and your products or services.

Then, you use these keywords to create ads that target your potential customers when they search for your products or services on Google.

When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link” in response to the keywords searched.

Your website is now just a click away from your potential customer.

If you want to know more about Google Adwords, check the following video and links:


Many advertisers use Google AdWords as their major PPC network. However, in addition to use Google AdWords to get paid traffic to your site, it can also be used for SEO. This post is about using Google Adwords to increase SEO. So, let’s concentrate on the topic. There are numerous ways in which Google Adwords can be used for boosting SEO. Below are some ideas for using Google AdWords to boost SEO.

Google Adwords is used

1. To Do Keyword Research

The most valuable use of AdWords for SEO is to research keywords.

Keywords are the basis of any SEO campaign and even if you are a specialist in your niche, you should always research keywords simply because users frequently search for quite unexpected keywords and keyphrases you as an expert will never think of.

Need not to state, what matters most for high rankings is which keywords your target audience is searching for, not those keywords you as an expert think are most popular in a specific niche.

In order to find what your target audience are searching for, you need a keyword research tool.

You may know that there are many special (free and paid) keyword research tools but Google AdWords Keyword Tool is light years ahead of them all.


Google AdWords is simple to use to research keywords. You can either enter the URL of your site or put in some seed keywords, the tool will then automatically generate a whole bunch of suggested keywords. Look at the results and shortlist all the keywords that seem relevant and have a respectable global search volume.

You may want to rank well for ALL the generated keywords, but it is best to focus all your efforts and time on a selected few. The idea now is to search keywords that can be optimized easily and yet have a significant search volume.These are the keywords with the least competition in Google.

Go to Google.com and enter each of your short listed keywords (individually). It is best if you search for the exact phrase, so surround your keyword with double quotes. Note how many web results there are for each of the phrases. Now that you have collected the ‘Number of web results/outcomes’ for each keyword, calculate competition ratio by divding it’s ‘Global search volume’ by the ‘Number of web results’.

The keywords with the higher ratios are the easier ones to optimize.

Now, you are able to start a SEO campaign for your keywords however you’ll see next, it might be much wiser to start an AdWords campaign instead.

2. To Ensure that the Keywords which You Have Picked Convert Well

After picking your keywords, you need to verify if these keywords really work for you – i.e. if they convert appropriately.

It doesn’t matter how precise you were while picking your keywords, you must test them in practice, you can never know for sure if they work well or don’t. You can pick lucrative keywords with high global search volume and low levels of competition and still end nowhere. For instance, for this website - www.example.com we could try optimizing for the keyword “Search Engine Optimization”. It could take a year or so with a LOT of effort to reach the first page on Google for “Search Engine Optimization” and still one can never be sure this will happen.

However, let’s suppose that this happens – We manage to top Google for “Search Engine Optimization” after a year of hard SEO work. To our greatest disappointment, even the first place for “Search Engine Optimization” on Google didn’t bring the expected results because the bounce rate for this particular keyword turned out to be very high. Since we do not provide SEO Services a lot of people reaching us viaSearch Engine Optimization” may NOT be getting what they’re looking for. Instead, lesser popular keywords, such as “SEO Tips” or “SEO Guide” might have lower bounce rates and may actually perform better than “Search Engine Optimization” did for us.

The result is not surprising but the price paid is. If we had launched an AdWords campaign, it would have saved a lot of trouble. We could have spent $20-50 on AdWords for “Search Engine Optimization” and it would have taken us a week or less to figure that the bounce rate for this keyword is very high and it makes no sense to do organic SEO for it. These $20-50 on AdWords would have spared a year of wasted SEO efforts.

3. For Getting a Better CTR with Your Existing Rankings

With keyword research, Google AdWords is a valuable tool for obtaining a better CTR (Click Thru Rate) with your existing rankings.

You might rank well for a particular keyword, getting a lot of traffic, and still be not able to monetize this traffic because your CTR is low.

The reasons for this low CTR might be numerous but inadequate title and description could be a much possible reason.

AdWords can also help you for getting better CTR with your existing rankings. For instance, if you run ad AdWords campaign and you are satisfied with the conversion/performance, you might want to keep changing your ad title and description until you feel you have reached the optimum CTR for your keywords.

Sure, it might take you a couple of tries till you find the winning combination of a title and a description and you might even cause to lower your CTR in the process but once you find this magical combination of a title and description, just replicate them as the title and description for your page in order to maximize your organic search CTR as well.

4. For Geographic Targeting

In addition to Keyword Research and for getting a better CTR, one more good use of AdWords for SEO is geotargeting.

If you bid on traffic from many geographic locations, you can use Google Analytics to compare how various locations convert.

It is quite common to have significant differences in the conversions for the same keyword among the countries.

When you go to Google Analytics and see which locations/countries are converting best, you can invest more effort in them.

For example, you can create local pages for these countries or target the geo-specific keywords with excellent conversion rates.

AdWords is a really beneficial tool not only for advertisers but also for publishers (website/blog owners).

It started as a tool for advertisers but its use is not restricted to them only. For many publishers and SEO experts, AdWords is the most valuable tool because even a moderate AdWords campaign can give you valuable insights and save you a considerable amount of time and money to optimize for words, which don’t work for you.

This article first appeared on t4techno.com.

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